Hy-Vee Samples Curtis Stone Recipe

WEST DES MOINES, Iowa — Grilled T-Bone Steaks with Chimichurri Sauce is the first Hy-Vee recipe to come from Curtis Stone, the retailer’s new celebrity chef spokesman.

WEST DES MOINES, Iowa — Grilled T-Bone Steaks with Chimichurri Sauce is the first Hy-Vee recipe to come from Curtis Stone, the retailer’s new celebrity chef spokesman.

The recipe will be sampled in stores throughout this month.

Under an exclusive agreement with Hy-Vee, Stone will be prominently featured in the company’s TV commercials, print ads and in-store promotional materials over the next two years.

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TAGS: Marketing