Hy-Vee/P&G Promotion Sent 125 Smart Boards to Schools

WEST DES MOINES, Iowa — A joint promotion conducted last fall by Procter & Gamble and Hy-Vee here resulted in the donation of 125 Smart Boards to schools throughout the Midwest, said Patrick Calhoun, sales manager, North Central Region-Fabric & Home Care, P&G, who worked with Hy-Vee on the program.

WEST DES MOINES, Iowa — A joint promotion conducted last fall by Procter & Gamble and Hy-Vee here resulted in the donation of 125 Smart Boards to schools throughout the Midwest, said Patrick Calhoun, sales manager, North Central Region-Fabric & Home Care, P&G, who worked with Hy-Vee on the program.

“Schools want and need Smart Boards,” said Calhoun, who explained the program during a workshop last week at the Food Marketing Institute Show in Las Vegas.

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