MADISON, Wis. – The International Dairy-Deli-Bakery Association is seeking the best store-level cake decorators from supermarkets across the country to compete in its 17th Annual Cake Decorating Challenge.
From entrants, three finalists will be chosen to compete on the show floor at IDDBA’s Annual Seminar & Expo on June 10-12 in New Orleans. These finalists will compete for first-, second- and third-place trophies. There will also be a separate trophy for the store of the first-place winner. IDDBA will cover transportation, lodging and meals for each finalist during the contest.
The at-show Challenge begins with the finalists creating enough production cakes to fill an 8-foot bakery case on Day One. Day Two is devoted to the creation of a wedding cake. On the last day, each contestant will decorate three cakes of their choosing, one from each category: special occasion, theme/event and decorator’s choice.
To enter, cake decorators must submit a photo album of the best cakes they have ever decorated, along with a completed entry form. The more photos sent, the easier it is for the selection committee to determine the entrant’s skill level, the officials said. Photo albums will be returned. Retailers may enter as many contestants as they choose. The deadline for entering is Feb. 14.
More information, entry forms, and photos from last year’s Challenge can be accessed at IDDBA’s website: www.iddba.org, or by contacting Anne Terrien at (608) 310-5000 or at [email protected].
