CHICAGO — IGA will launch its first-ever cause marketing initiative beginning in May when it partners with Wounded Warrior Project in an effort to honor and empower men and women wounded in combat.
According to Heidi Huff, manager of marketing and retail programs for IGA USA, 10 cents will be donated to WWP for each specially marked IGA-brand case of water sold between May 27 and Sept. 5, with expectations IGA will raise up to $100,000 that will go toward helping wounded service members with everything from health care and counseling to family aid and job assistance.
The specially marked cases of water will have a different SKU than regular IGA bottled water, she noted. Particpating retailers will also be supplied with approved messaging to educate employees and customers about WWP's goals; pop graphics that can be printed for use in stores or dropped into ads; and a press release that can be customized for distribution to local media.
