IGA to Introduce MyPyramid Promotion Next Year

IGA said it plans to introduce a Hometown Healthy Challenge next year — a new national promotion tied to the MyPyramid Corporate Challenge sponsored by the U.S. Department of Agriculture.

CHICAGO — IGA here said it plans to introduce a Hometown Healthy Challenge next year — a new national promotion tied to the MyPyramid Corporate Challenge sponsored by the U.S. Department of Agriculture. The event is scheduled to run from Feb. 15 to March 14 as one of IGA’s four national promotions in place of the IGA Shopper Spree. IGA said the new program will encourage shoppers to recognize and experience MyPyramid's "Steps to a Healthier You" platform through a consumer education sw

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