IGA Northwest Supermarkets Selects Promotion Planning Tool

Revionics announced yesterday that the IGA Northwest Supermarkets, a collection of more than 70 stores located across seven Western states, has selected the Revionics Promotion Planning and Optimization tool for the group.

SACRAMENTO, Calif. — Revionics here announced yesterday that the IGA Northwest Supermarkets, a collection of more than 70 stores located across seven Western states, has selected the Revionics Promotion Planning and Optimization tool for the group. Supplied and supported by Supervalu, Minneapolis, IGA Northwest Supermarkets will leverage the promotional service to aggregate and analyze promotional activity for all members. “The [IGA Northwest Supermarkers] board saw an opportunity to improve

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