IGA Revives USA Rally Event

IGA said it will focus on the strength of its brand and the resources available to members at the 2008 IGA USA Rally, scheduled for Nov. 6 and 7 in Merrillville, Ind.

CHICAGO — IGA here said it will focus on the strength of its brand and the resources available to members at the 2008 IGA USA Rally, scheduled for Nov. 6 and 7 in Merrillville, Ind. The rally agenda will include talks by consultants and IGA executives on embracing the IGA brand in a challenging marketplace; unleashing power by thinking like a brand; using the IGA brand to drive business; and the importance of retail branding. The rally revives a 16-year tradition that ended 10 years ago when

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TAGS: Marketing