Improved Packaging Could Grow PL Sales

CHICAGO — Investments in private-label packaging could help retailers grow store-brand share, Carla Cooper, president and chief executive officer of Daymon Worldwide told retailer attendees at the Private Brand Movement conference here Tuesday.

"Consumers can only take in two maybe three messages at once. Every national brand is aware of this and they're working to draw attention to themselves," Cooper said.

"You can advertise and marke

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