Independent’s Loyalty Program Not Solely Card Dependent

LaBonne’s Market, a three store operator, has launched “LaBonne’s Great Rewards” loyalty program, powered by Market Basket Rewards, Troy, Mich.

WOODBURY, Conn. — LaBonne’s Market, a three store operator here, has launched “LaBonne’s Great Rewards” loyalty program, powered by Market Basket Rewards, Troy, Mich.

But the program does not require shoppers to carry a card in order to receive sale prices. “That’s the big box store thing,” said owner Bob LaBonne Jr., “and we wanted to differentiate ourselves, not follow them.”

Shoppers will use the card to earn one point for every dollar they spend; they can redeem poi

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