Independents Urged to Embrace Digital Opportunities

LAS VEGAS — Independent retailers have more opportunities in digital marketing as the technologies become more affordable and the payoffs become clearer, according to Robert Hemphill, president, Webstop.com.

Speaking at a session of The NGA Show here, Hemphill told retailers, “Digital marketing has arrived. You need to act now.”

The opportunities include high-value websites, mobile apps, email campaigns and social media tie-ins, he s

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