ARLINGTON, Va. — A new product recall portal launched on Jan. 8 by the Food Marketing Institute here was not ready to communicate information about the recall of peanut butter products in January.
But the Web portal is expected to be used in “a few months” in recall situations after it has additional users, said Leslie Sarasin, FMI’s president and chief executive officer.
The peanut butter recall, caused by a Salmonella outbreak, occurred while the portal was in its early stages and seeking a sufficient number of manufacturers and retailer subscribers to become fully operative, Sarasin said.
“My hope is we’re going to quickly get as many companies signed up as possible,” she noted. “I can’t say that will happen next week, but we’re talking a few months, not six or nine months.”
FMI is aggressively working with its partner in the portal project, GS1 US, Lawrenceville, N.J., as well as other industry groups, to drive participation in the portal.
The portal is designed to allow rapid and secure communication of standardized and comprehensive recall information by manufacturers to retailers.
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