Inmar: Coupon Distribution, Use Increased

WINSTON-SALEM, N.C. — Coupons for food grew in popularity last year, with redemption rates up 3% on top of a 27% increase in 2009.

WINSTON-SALEM, N.C. — Coupons for food grew in popularity last year, with redemption rates up 3% on top of a 27% increase in 2009.

"The interesting news from 2010 is that the change in consumer behavior that led to drastic increases in coupon redemption during the economic crisis is holding post recession," said Bob Carter, president of promotion services for Inmar, in a prepared statement.

Also contributing to greater use was an increase in availability, as distributio

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TAGS: Marketing