Innovations to Account for 15% of Kellogg Sales

BATTLE CREEK, Mich. — Meatless proteins, portable waffle bars and low-calorie cracker crisps are some of the new products that Kellogg expects will contribute to 15% of global sales in 2012.

“We generally strive for about 15% of net sales to come from innovation,” Brad Davidson, president of Kellogg’s North American business unit, told SN.

The grocery supplier is rolling out nearly two-dozen new products in the first q

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