IRI: Consumers Hold Fast to New View of Affordability

Do-it-yourself preventative care and dining trends launched vitamins (5.7%), natural cheese (5.2%), ice cream/sherbert (4.7%), frozen/refrigerated poultry (4.6%) and wine (4.3%) to the top 10 CPG growth categories list by unit sales in 2009, according to a new Information Resources Inc. Times & Trends report.

CHICAGO — Do-it-yourself preventative care and dining trends launched vitamins (5.7%), natural cheese (5.2%), ice cream/sherbert (4.7%), frozen/refrigerated poultry (4.6%) and wine (4.3%) to the top 10 CPG growth categories list by unit sales in 2009, according to a new Information Resources Inc. Times & Trends report.

Consumers took a more conservative approach to spending on chocolate candy (-5.5%) a

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