IRI: Less than 3% of New Products Exceed $50M in First Year Sales

Frito Wow! had the most successful CPG product debut of the past decade, according to a new Information Resources Inc. Times & Trends report.

CHICAGO — Frito Wow! had the most successful CPG product debut of the past decade, according to a new Information Resources Inc. Times & Trends report.

Offering consumers the taste of traditional Lay's, Ruffles and Doritos but with less fat and up to half the calories, it brought in $347.2 million in first-year sales. Vanilla Coke, with $292.1 million in sales, and Pepsi One with $225.3 million, followed in popularity.

The items are among the less than 3% of

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