IRI: Marketers Push Discretionary Categories With Increased Promotional Activity

CHICAGO — The vast majority of grocery categories (88%) experienced increased merchandising activity in 2009, as marketers experimented with ways to provide value without lowering price, according to a new Information Resources Inc. Times & Trends report.

CHICAGO — The vast majority of grocery categories (88%) experienced increased merchandising activity in 2009, as marketers experimented with ways to provide value without lowering price, according to a new Information Resources Inc. Times & Trends report. (Click here for the complete report.)

Temporary price reductions were applied in 75% of categories with increased merchandising activities,

Register to view the full article

TAGS: Center Store