IRI, Nielsen to Draw From Same Household Data Pool

Information Resources Inc. and the Nielsen Co., New York, have formed a joint venture to recruit, maintain and process data from a common set of households to support the companies' separate IRI Consumer Network and Nielsen Homescan panels.

CHICAGO — Information Resources Inc. here and the Nielsen Co., New York, have formed a joint venture to recruit, maintain and process data from a common set of households to support the companies' separate IRI Consumer Network and Nielsen Homescan panels.

Though the household pool will be owned by the joint venture, the techniques for delivering insights will remain proprietary to each company. It will begin operation early next year.

The resource's foundation will be t

Register to view the full article