IRI Summit: Walgreens to Focus on Solution Sets

Walgreens grew its baby care basket sizes by 41% by positioning diapers, baby aspirin and other baby products in solution sets, rather than by category. As part of its effort to capitalize on increased traffic resulting from more localized trips, the chain will leverage similar solution sets storewide, announced Kim Feil, vice president and chief marketing officer for Walgreens, yesterday at Information Resources Inc.'s 2009 Summit.

LAS VEGAS — Walgreens grew its baby care basket sizes by 41% by positioning diapers, baby aspirin and other baby products in solution sets, rather than by category.

As part of its effort to capitalize on increased traffic resulting from more localized trips, the chain will leverage similar solution sets storewide, announced Kim Feil, vice president and chief marketing officer for Walgreens, yesterday at Information Resources Inc.'s 2009 Summit here.

The retailer has als

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TAGS: Marketing