Kellogg: Pringles Brings Innovation Opportunities

BATTLE CREEK, Mich. — Kellogg Co. is hopeful its Pringles acquisition will present new opportunities for brand-building innovation.

“We already have excellent snack businesses, but we are very excited about the opportunities for innovation and expansion that the inclusion of Pringles will bring,” said John Bryant, president, chief executive officer and director during a call with analysts and investors Wednesday.

As a general rule, K

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