Kellogg's to Discontinue Use of Immunity Claim

Immunity claims on boxes of Kellogg’s Rice Krispies and Cocoa Krispies cereal will become a thing of the past as current inventories of product are sold.

BATTLE CREEK, Mich. — Immunity claims on boxes of Kellogg’s Rice Krispies and Cocoa Krispies cereal will become a thing of the past as current inventories of product are sold.

Kellogg's announced its decision earlier this week to discontinue use of the claim.

“While science shows that antioxidants help support the immune system, given the public attention on H1N1, the company decided to make this change,” according to a Kellogg’s statement. “We will, however, continue t

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