Kmart Creates New Private-Label Position

CHICAGO — As part of a revamped private-label strategy, Kmart is creating the position of “own” brand category manager.

CHICAGO — As part of a revamped private-label strategy, Kmart is creating the position of “own” brand category manager.

The chain is looking to fill two such positions, a first for the company. The new management structure will benefit its private-label business in many ways, including by improving vendor relationships, said Kim Coovert, Kmart’s brand manager of own-brand food and drug.

“This is exciting because we’ll have people completely dedicated to our own-brand bu

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