Kroger 'Bullish' on Frugal Shopping Behavior

The buying changes consumers are making in today's weakened economy may become permanent, and that bodes well for supermarkets, David Dillon, chairman and chief executive officer of Kroger Co., Cincinnati, said yesterday.

NEW YORK — The buying changes consumers are making in today's weakened economy may become permanent, and that bodes well for supermarkets, David Dillon, chairman and chief executive officer of Kroger Co., Cincinnati, said here yesterday.

"We're well-positioned today for customers who want to make sure they live a more frugal life than they previously pursued, and we are very bullish about that and cautiously optimistic," Dillon said in a presentation to the annual Retail and Re

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