Kroger Embraces New Mobile Coupon Service

The Kroger Co., which last year became the first food retailer to offer mobile coupons through Cellfire, is now offering another mobile coupon service via AOL’s Shortcuts.com paperless electronic coupon program.

CINCINNATI — The Kroger Co., which last year became the first food retailer to offer mobile coupons through Cellfire, is now offering another mobile coupon service via AOL’s Shortcuts.com paperless electronic coupon program.

All Kroger banners are participating in Shortcuts.com Mobile, which enables users to go to www.shortcuts.com on their cell phones

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