Kroger Goes Digital to Promote New Beauty Brand

Kroger is promoting its new "mirra" beauty care brand with a digital coupon for $5 off the purchase of two items.

CINCINNATI — Kroger is promoting its new "mirra" beauty care brand with a digital coupon for $5 off the purchase of two items. The coupon is available on the Kroger website.

Kroger describes mirra as a brand for "family-focused women seeking effortless beauty." It is marketed under two sub-brands: "Daily" includes routine personal care like shampoo and conditioner; while "Renew" offers body wash, lotions and other skincare items that providing a "rejuvenating time out."

Register to view the full article