Kroger Puts Its Name on Atlanta Fresh Fare

Kroger Co. has placed a large "Kroger" sign in front of its new Fresh Fare store here after customers reportedly did not realize the converted location was still operated by the Cincinnati-based chain.

ATLANTA — Kroger Co. has placed a large "Kroger" sign in front of its new Fresh Fare store here after customers reportedly did not realize the converted location was still operated by the Cincinnati-based chain.

Kroger had converted the traditional Kroger store to its more upscale Fresh Fare concept last October.

According to a report in the Atlanta Journal-Constitution, a Kroger spokesman said the company put the new signage up on Monday after "some customers di

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