Kroger Relaunches Baby Line

Kroger has relaunched its 10-year-old Comforts-brand baby care line with a strong emphasis on quality and value.

CINCINNATI — Kroger has relaunched its 10-year-old Comforts-brand baby care line with a strong emphasis on quality and value. All items in the line — which includes diapers, wipes and formula — are now identified by a yellow firefly logo prominently featured on all packaging.

“We wanted to give the line a fresh look for customers and emphasize the quality and value the line offers shoppers — all at a good price,” Kroger spokeswoman Meghan Glynn told SN.

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