Kroger Revs Up NASCAR Promo

Gatorade, Klondike, Ragu and Ritz join more than 100 products that feature limited-edition Daytona 500-themed packaging at Kroger Co. stores.

CINCINNATI — Gatorade, Klondike, Ragu and Ritz join more than 100 products that feature limited-edition Daytona 500-themed packaging at Kroger Co. stores.

Select private-label products, including salad dressing and cheese, feature the Daytona 500 logo as well. In addition, The Kroger Co. has launched a Daytona 500 Web initiative that includes a designated website, kroger.daytona500.com, which includes driver blogs, promotions and games.

The site currently promotes a con

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