Kroger Scores Points With Shell Partnership

CINCINNATI — Kroger’s partnership with Shell Oil Product U.S., Houston, which was announced today, is viewed by some observers as a competitive tiebreaker in the fuel rewards-grocery game.

CINCINNATI — Kroger’s partnership with Shell Oil Product U.S., Houston, which was announced today, is viewed by some observers as a competitive tiebreaker in the fuel rewards-grocery game.

Under the partnership, Kroger will extend redemption of its fuel discounts on Feb. 15 through participating Shell gas stations here and in Dayton, Knoxville, Nashville and San Diego.

Until now, redemption of fue

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TAGS: Marketing