Kroger Sees Benefits From ‘New Way’ Collaboration

Kroger Co. said working in collaborative teams with some key suppliers on joint-business planning is helping the retailer to better focus on satisfying the consumer and is creating a more synchronized supplier-retailer team.

LAS VEGAS — Kroger Co. here said working in collaborative teams with some key suppliers on joint-business planning is helping the retailer to better focus on satisfying the consumer and is creating a more synchronized supplier-retailer team. “Over the last couple of years, more and more of our suppliers are starting to think of the customer as the person who comes into the store to buy the product, instead of thinking of the retailer as the customer,” Jeff Bornino, director of corporate suppl

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