Kroger Sees Signs of Consumer Confidence

Kroger Co. said yesterday a pickup in sales in February indicates a modest strengthening of consumer confidence following the negative impact of a more cautious approach to spending in December and January.

CINCINNATI — Kroger Co. here said yesterday a pickup in sales in February indicates a modest strengthening of consumer confidence following the negative impact of a more cautious approach to spending in December and January.

“Through the holidays and immediately following the holidays, the consumer was more cautious, with discretionary general merchandise categories down about 40 basis points,” David B. Dillon, chairman and chief executive officer, said. "But in February we saw

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