LaBonne's Targets Italian Food Lovers for Event

An in-store "Italian Night" event targeting top shoppers resulted in three times the normal traffic and a 139% sales boost for LaBonne's Market, a three-store operator, according to Market Basket Rewards, Troy, Mich.

WOODBURY, Conn. — An in-store "Italian Night" event targeting top shoppers resulted in three times the normal traffic and a 139% sales boost for LaBonne's Market, a three-store operator based here, according to Market Basket Rewards, Troy, Mich.

Using Shopper Insight Dashboard, from Market Basket Rewards, LaBonne's identified 1,200 customers as regular purchasers of specialty Italian products. They were sent a special invitation email to "LaBonne's Italian Night." The event fea

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TAGS: Marketing