LaBonne's Targets Italian Food Lovers for Event

An in-store "Italian Night" event targeting top shoppers resulted in three times the normal traffic and a 139% sales boost for LaBonne's Market, a three-store operator, according to Market Basket Rewards, Troy, Mich.

WOODBURY, Conn. — An in-store "Italian Night" event targeting top shoppers resulted in three times the normal traffic and a 139% sales boost for LaBonne's Market, a three-store operator based here, according to Market Basket Rewards, Troy, Mich.

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TAGS: Marketing