Loblaw Launches Private-Brand Promotion

Loblaw Cos. today has begun a sale of its President’s Choice private-label items at all of its banners across Canada, and is offering a money-back guarantee for shoppers who switch from select leading brands.

TORONTO — Loblaw Cos. here today has begun a sale of its President’s Choice private-label items at all of its banners across Canada, and is offering a money-back guarantee for shoppers who switch from select leading brands.

In sales fliers effective Friday, Loblaw calls out price differences between products identified as the leading national brand in Canada and comparable President’s Choice items. Consumers who buy those products may return them to the store for a full refund

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