Loblaw Tests New Private Brands: Report

TORONTO — Loblaw Cos. here is testing a line of private brands at its No Frills discount stores at price points between its entry level No Name and national brand products, local reports said.

TORONTO — Loblaw Cos. here is testing a line of private brands at its No Frills discount stores at price points between its entry level No Name and national brand products, local reports said.

The new brands — including names like Bijou, Terra, Cercle, and Du Matin are a “trial,” according to a Loblaw spokeswoman quoted in a Globe and Mail report. The report described the brands as “fighter brands” tha

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