Lower Thresholds Seen as Retailers Hone Fuel Promotions

As gas prices fluctuate in early 2009, so have retailers’ fuel incentive programs.

GRAND RAPIDS, Mich. — As gas prices fluctuate in early 2009, so have retailers’ fuel incentive programs.

While Spartan Stores here is running a promotion offering gas for 99 cents a gallon with a $100 grocery store purchase for four days this week at its D&W and Family Fare banners, Ukrop’s Super Markets, Richmond, Va., has cut back its fuel incentive from 10 cents for every $50 spent in the store to 5 cents.

Meanwhile, Bigg’s, an 11-store hypermarket division of Su

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TAGS: Supervalu