WINSTON-SALEM, N.C.— Lowes Food Stores hosted a unique type of party Thursday — a Twitter party.
The event, which started at 10 a.m. and lasted about an hour, addressed coupons and other ways to save money.
A Twitter party is a virtual party discussing a topic using the Twitter platform. Most Twitter parties have a host to keep the party on topic.
In the days preceding its event, Lowes alerted its Facebook fans and Twitter users to follow @lowesfoods on Twitter