Lowes Hosts Twitter Party

WINSTON-SALEM, N.C.— Lowes Food Stores hosted a unique type of party Thursday — a Twitter party.

WINSTON-SALEM, N.C.— Lowes Food Stores hosted a unique type of party Thursday — a Twitter party.

The event, which started at 10 a.m. and lasted about an hour, addressed coupons and other ways to save money.

A Twitter party is a virtual party discussing a topic using the Twitter platform. Most Twitter parties have a host to keep the party on topic.


In the days preceding its event, Lowes alerted its Facebook fans and Twitter users to follow @lowesfoods on Twitter

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TAGS: Marketing