Marketers Urged to Fortify Shopper Insights

Retailers and consumer packaged goods companies have the potential make shopper insights more actionable in a way that improves overall return, according to Trish Brynjolfsson, vice president, Brand and Industry Development, Catalina.

DALLAS — Retailers and consumer packaged goods companies have the potential make shopper insights more actionable in a way that improves overall return, according to Trish Brynjolfsson, vice president, Brand and Industry Development, Catalina.

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TAGS: Marketing