Marsh to Implement Online Coupon-to-Card System

Marsh Supermarkets, Indianapolis, will implement a coupon-to-card application from NCR as part of the chain’s Fresh I-D-E-A loyalty program later this year, NCR announced yesterday at the National Retail Federation’s 99th Annual Convention & Expo here.

NEW YORK — Marsh Supermarkets, Indianapolis, will implement a coupon-to-card application from NCR as part of the chain’s Fresh I-D-E-A loyalty program later this year, NCR announced yesterday at the National Retail Federation’s 99th Annual Convention & Expo here.

The coupon-to-card application, available for NCR’s multichannel offer management system, called the Advanced Marketing Solution, will enable shoppers to select online coupons and have them delivered directly to th

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