Marsh Responds to Facebook, Twitter Comments

When Marsh Supermarkets here detects customer unhappiness via its Facebook page or Twitter account, the chain reaches out to the customer to try to make amends, said Mark Heckman, vice president of marketing for Marsh.

INDIANAPOLIS — When Marsh Supermarkets here detects customer unhappiness via its Facebook page or Twitter account, the chain reaches out to the customer to try to make amends, said Mark Heckman, vice president of marketing for Marsh.

Register to view the full article