Marsh Selects Price Optimization System

INDIANAPOLIS — Marsh Supermarkets here has selected price optimization technology from Revionics, Roseville, Calif., to fine-tune its price strategies and promotional events to appeal to localized markets.

INDIANAPOLIS — Marsh Supermarkets here has selected price optimization technology from Revionics, Roseville, Calif., to fine-tune its price strategies and promotional events to appeal to localized markets. The system is designed to enable retailers to understand demand and price sensitivity by item and by store.

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