Meat Department Terms May Confuse Shoppers

ORLANDO, Fla. — A roast by any other name might sell just as well, but separate consumer research efforts by the National Pork Board and Merck Animal Health indicate that the standard terminology used in meat departments could be having a bigger than expected impact on consumer purchases and, ultimately, shopper satisfaction.

For example, when surveying both heavy pork consumers and average pork consumers, NPB found that a majority of both groups believed

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