GRAND RAPIDS, Mich. — In a comparison of the top 95 toys among leading retailers such as Meijer, Wal-Mart, Target and Toys “R” Us, Meijer, based here, outdid its rivals in terms of low prices by a substantial margin.
The 95-toy sample showed that Meijer's cumulative prices were $68.19 less expensive than Walmart's; $181.21 less than Target's, and $187.32 less than Toys “R” Us. The sale prices listed in Meijer's toy book, in which prices went into effect on Nov. 1, are in addition to Meijer's recent announcement that it has dropped prices on more than 400 popular toys in its toy department, while offering a number of toys for less than $5.
According to industry estimates, more than 45% of toy sales occur between Thanksgiving and Christmas. While industry experts are predicting that the $23 billion annual toy market will be "flat" this holiday season, Meijer said it is gearing up for a busy holiday season in its toy department.
"We're sending a strong message with our toy book that we will be competitive with any national retailer on toy prices this holiday season. In fact, our toy book shows us meeting or beating national players on 90% of identical toys," said Jeff Handler, senior vice president of marketing for Meijer, in a press statement.
A full toy book price comparison can be found at: http://meijer.shoplocal.com/meijer
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