Metro to Expand Loyalty Program

Declaring an initial test a success, Metro Inc. said that it would roll out its "Metro & Me" loyalty card program throughout Quebec.

MONTREAL — Declaring an initial test a success, Metro Inc. said Wednesday that it would roll out its "Metro & Me" loyalty card program throughout Quebec this fall. Metro launched the loyalty card program in April in the Quebec City region with the help of the data analysis firm Dunnhumby.

Metro officials made the announcement while reviewing sales and earnings gains for the fiscal third quarter, which ended July 3. Net earnings improved 6.6% to $116 million (U.S.), and EBIT

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TAGS: Marketing