Metro to Expand Loyalty Program

Declaring an initial test a success, Metro Inc. said that it would roll out its "Metro & Me" loyalty card program throughout Quebec.

MONTREAL — Declaring an initial test a success, Metro Inc. said Wednesday that it would roll out its "Metro & Me" loyalty card program throughout Quebec this fall. Metro launched the loyalty card program in April in the Quebec City region with the help of the data analysis firm Dunnhumby.

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TAGS: Marketing