Metro Forms Joint Venture With Dunnhumby

Canadian retailer Metro here said yesterday it has formed a joint venture with Dunnhumby, the United Kingdom-based marketing organization, to improve consumer loyalty through development and implementation of more customer-centric strategies.

MONTREAL — Canadian retailer Metro here said yesterday it has formed a joint venture with Dunnhumby, the United Kingdom-based marketing organization, to improve consumer loyalty through development and implementation of more customer-centric strategies.

Eric R. La Fleche, president and chief executive officer of Metro, said the joint venture will provide the retailer with opportunities "to be even more relevant to customers, to be more targeted in our efforts and to be more eff

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