Metro Forms Joint Venture With Dunnhumby

Canadian retailer Metro here said yesterday it has formed a joint venture with Dunnhumby, the United Kingdom-based marketing organization, to improve consumer loyalty through development and implementation of more customer-centric strategies.

MONTREAL — Canadian retailer Metro here said yesterday it has formed a joint venture with Dunnhumby, the United Kingdom-based marketing organization, to improve consumer loyalty through development and implementation of more customer-centric strategies.

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