Metro Ramps Up Private Label

Canadian retailer Metro Inc. has revamped its private-label brands with a new look and new formulations and is rapidly ramping up the number of offerings in the lines, company executives said at an investor conference yesterday.

TORONTO — Canadian retailer Metro Inc. has revamped its private-label brands with a new look and new formulations and is rapidly ramping up the number of offerings in the lines, company executives said at an investor conference here yesterday.

Currently the company offers 1,500 private-label items under two brands: a premium line called Irresistables and a national-brand equivalent called Selections, but plans call for having 3,500 items in those lines by the end of the year, R

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