Mintel: Carbonated Soft Drink Consumption Loses Fizz

Americans continue to forgo carbonated soft drinks in favor of healthier alternatives like bottled water, energy drinks and sports drinks, according to a recent Mintel report.

CHICAGO — Americans continue to forgo carbonated soft drinks in favor of healthier alternatives like bottled water, energy drinks and sports drinks, according to a recent Mintel report.

It found that the soft drink market lost 15.6 million adult drinkers between 2003 and 2008, with 68% of respondents in 2008 saying they drank regular soda, down from 76% in 2003. During the same period, diet soda drinkers grew by 78 million.

"Regular soda has taken the brunt of criticism

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