CHICAGO — Mintel reports that certain grocery categories are thriving thanks to recessionary woes that have forced Americans to eat at home.
Among them is bread. Originally predicted to grow 2.1% in 2008, sales of everything from breakfast bagels to lunchtime sandwich bread and dinner rolls have pushed recent sales to 7%.
A renewed interest in peanut butter and jelly sandwiches is also evident. Mintel projects that peanut butter, an inexpensive source of protein, will d