Mintel: At-Home Eating Fuels Center Store Category Sales

Mintel reports that certain grocery categories are thriving thanks to recessionary woes that have forced Americans to eat at home. Among them is bread.

CHICAGO — Mintel reports that certain grocery categories are thriving thanks to recessionary woes that have forced Americans to eat at home.

Among them is bread. Originally predicted to grow 2.1% in 2008, sales of everything from breakfast bagels to lunchtime sandwich bread and dinner rolls have pushed recent sales to 7%.

A renewed interest in peanut butter and jelly sandwiches is also evident. Mintel projects that peanut butter, an inexpensive source of protein, will d

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TAGS: Center Store