Mintel: New Private-Label Products a Different Breed

Providing more than just less-costly alternatives to national brands, the newest private-label foods woo shoppers with premium ingredients, portability and health benefits, according to Mintel, a consumer research group based here.

CHICAGO — Providing more than just less-costly alternatives to national brands, the newest private-label foods woo shoppers with premium ingredients, portability and health benefits, according to Mintel, a consumer research group based here.

So far in 2009, Mintel has seen nearly 1,800 new American private-label foods appear on retail store shelves. They represent 27% of all food products introduced this year, and they address consumers' wants and needs, Mintel sources point ou

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