Mintel: New Product Intros Fell by More Than 50%

Information gleaned from the Mintel Global New Products Database shows that new food and drink product launches dropped 51% from the first quarter of 2008 to the same period this year, with certain categories experiencing relatively fewer launches.

CHICAGO — Information gleaned from the Mintel Global New Products Database shows that new food and drink product launches dropped 51% from the first quarter of 2008 to the same period this year, with certain categories experiencing relatively fewer launches.

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TAGS: Center Store