Mintel: New Product Intros Fell by More Than 50%

Information gleaned from the Mintel Global New Products Database shows that new food and drink product launches dropped 51% from the first quarter of 2008 to the same period this year, with certain categories experiencing relatively fewer launches.

CHICAGO — Information gleaned from the Mintel Global New Products Database shows that new food and drink product launches dropped 51% from the first quarter of 2008 to the same period this year, with certain categories experiencing relatively fewer launches.

Compared to Q1 2008, Mintel saw higher-than-average declines for new launches of non-alcoholic beverages (56%), chocolate (55%), sugar and gum confectionery (64%) and dairy product (60%).

The trend isn't expected to

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