Mintel: Percentage of Consumers Willing to Buy Green Stays Same

The number of consumers who say they almost always or regularly buy green products remains at 36% — unchanged since 2008, when the number tripled from 12% the previous year, Mintel research shows.

CHICAGO — The number of consumers who say they almost always or regularly buy green products remains at 36% — unchanged since 2008, when the number tripled from 12% the previous year, Mintel research shows.

Cost seems to have stalled green growth. More than half of consumers (54%) surveyed by Mintel said they would buy more green products if they weren’t so expensive.

The survey also found that the majority of adults are willing to pay only a little extra for green prod

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