Mintel: Sodium Is Next Trans Fat

Americans are consuming too much sodium and since they're confused about appropriate levels, CPG manufacturers aren't necessarily making reduction a priority, said Krista Faron, a senior analyst at Mintel during a webinar.

CHICAGO — Americans are consuming too much sodium and since they're confused about appropriate levels, CPG manufacturers aren't necessarily making reduction a priority, said Krista Faron, a senior analyst at Mintel here during a webinar yesterday.

"Consumers aren't begging for reductions, so many food companies have been rather slow to adopt change," she said.

Though shoppers aren't particularly vocal about the issue, there is a market for low/no/reduced sodium products

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